I am BEYOND excited to finally launch the new brand! Formally known as Lens Culture Photography is now Lens Culture Photo and Film. From the beginning of my business everything on the business admin side was all pieced together from random templates and Fiverr orders. In the beginning this makes total sense, as you are just starting out in the industry! But once you are semi-established and wanting to grow having a cohesive brand is crucial. This rebrand is coming along with huge changes in many areas in my business especially the most important area, the client experience.
There will be three prizes given out on first winner first choice basis!
- $100 Amazon gift card, plus a Lens Culture Photo and Film Shirt
- Free 45 minute portrait session within the Tampa Bay Area.
- $250 off any Wedding Package, plus a Lens Culture Photo and Film Shirt
Thank you to Alisabeth Design for helping my brand design come to life!
My Tips for Preparing for a Rebrand!
Understanding who you are?
Every business has an identity, what they represent or why they do what they do. Because of this, finding your reasoning and passion behind your photo/video business is very crucial. Years ago I used to tell preach that starting with a cohesive brand is the way to go, don’t listen to past me. As an established wedding photographer and videographer I can truly say that learning you companies identity takes time. Because of this I recommend keeping cost low in the beginning in regards to branding, establishing your identity then working with a brand designer.
Who is your ideal client?
Curating a brand that markets to your ideal client is a HUGE roll in why a company spend thousands on brand development. Not understanding who your ideal client is would be a great way to recognize if you are not ready for a brand refresh. Take a moment and think back to a wedding/portrait session/family session etc; where you truly enjoyed your work. Understanding the traits and qualities of that client is a game changer. Being able to pin point exactly what your ideal client likes and their character traits is an amazing way to curate a brand that markets and appeals directly to them. Every photography/videography business should strive to work with their ideal client, that is truly where pure joy and excitement will shine through their work.
What direction do you want your brand to go?
Every business in this industry is unique and different in their own way. For example some photographers love the photographing portion of their job, some just love the editing. A company’s branding plays a large role in forecasting the direction the brand is progressing towards. Do you want to shoot 75 weddings a year? No, how about only 25? Answering questions/thinking about your businesses direction is crucially important before working with a brand designer.